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Make Holiday Luxury Permanent in underpriced Luxury London

Make Holiday Luxury Permanent in underpriced Luxury London

When the opportunity to sit back, relax and spend precious time with family or friends finally arrives you want to be sure that everything is just right. It is for this reason luxury holidays have become a continually more popular alternative with people looking to make the most of two or so weeks away from home.  With London continuing to lure the top companies in every industry and a house price increase of 300% in the last 35 years, why not make one your own luxury home and turn that temporary feeling of opulence into a permanent one.

When you talk about London luxury, not many names hold greater prominence than the famous borough of Mayfair. A recent influx of residential properties has begun to return the area to its historic public centric past. As this is published Mayfair sits roughly 15% below its market peak three years ago, while maintaining a high volume of houses on the market.  Property values in Mayfair have consistently surpassed every other asset class since 2004, apart from gold, this current market combination offers the perfect recipe for investors to capitalise on luxury property in a historically rich investment history. A golden opportunity indeed.

Shepherd Street, London, W1J. For Sale - £7,250,000
This comprehensively restored freehold Mews House is located on Shepherd Street which is a charming and quiet cul-de-sac. Arranged over five floors with good volume throughout, the House immediately impresses with a large Entrance Hall leading onto the walled Garden. Shepherd Street is ideally located for the open spaces of Green Park, popular boutique shops and exclusive restaurants that Shepherd Market has to offer.

Over 42 nationalities are represented by the 5000+ permanent inhabitants of Mayfair, continuing to cement its position of a world-renowned destination for the highest standard of living as well as access to great educational ?? and a rich cultural scene. The area is set to blossom further with the addition of the Elizabeth line, helping to spread the influence of Mayfair even further.

Grosvenor Square, London, W1K. For Sales - £3,400,000
A volumetric two Bedroom apartment of 1,481 square feet facing onto Grosvenor Square with 24-hour porterage, parking and a unique residents Ballroom. The apartment comprises a family sized Kitchen, large Master Bedroom with a walk-in wardrobe and En-Suite Bathroom, and a generously sized second Bedroom, with En-Suite Bathroom all located at the front of the apartment with exceptional views.

Mayfair Property Expert, Peter Wetherell comment – “Having worked exclusively in the Mayfair Market for over 35 years, I believe this is the first time I have seen the low house prices and high volume of property in the market combine to create such an exciting mix”

A 72% rise in its average price per square foot, compared to the 65% seen across central London shows the long-term investment potential, while consistently strong gross yields in the buy-to-let sector of 3% offers a new angle for those considering letting a property.  

Farm Street, London, W1J. For Sale - £25,000,000
An immaculate newly built four Bedroom freehold house of 8,139 sq ft with parking and swimming pool. Mirroring the luxury of a boutique hotel spa the Swimming Pool Complex, Gym and Media Room is serviced by the 8 person lift that accesses all floors. The Kitchen and double Reception Room benefits from private outside space whilst the Roof Terrace offers panoramic views over Mayfair. Finished to a very high standard the house is a great example of contemporary living in historic Mayfair.

Working alongside its neighbours and government groups, the area ensure Mayfair remains a top destination for residents and tourists alike. Local amenities and attractions ensure there is also something unique to do in the area including the Mayfair Antiques and Art Fair and free opera performances from nearby Kings College. While choosing a perfect location for your home away from home is difficult, you can be assured the options available in London make it that much easier.

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