Experiential travel on the Amalfi Coast: site-doing and sightseeing
The enormous popularity of Italy's famed Amalfi Coast as one of the world's most desirable holiday destinations hasn't changed in recent years. But the desires and interests of its visitors have.
According to Carrington Italia — the only luxury villa specialists with a local office in the heart of Positano — travelers today are seeking more personalized, authentic and culturally immersive vacation experiences than ever before. And private villa rentals are a key part of that trend.
"The term 'experiential travel' aptly describes what travelers are telling us they want," says Erin Romano, a longtime Positano resident who manages guest services for Carrington Italia.
"Our guests want more than traditional sightseeing," says Romano. "Visitors want to experience the culture, interact with locals and actively participate in things that interest them. They want to do things that are unusual or off-the-beaten path."
Renting a private villa has long been a popular way to experience the Amalfi Coast, and villas are increasingly in great demand. Luxury villas offer many benefits and creature comforts for couples, families and groups, while also offering a one-of-a-kind vacation experience and the opportunity to live like a local. Villas are also the perfect lodging choice for event travel, including destination weddings and milestone celebrations such as important anniversaries and birthdays.
Romano finds it gratifying to help Carrington Italia clients plan vacation trips that give them a true Amalfi Coast experience. "It's a much richer and more rewarding travel experience to have personal interactions and learn meaningful details about the people and places you've visited," says Romano. "Guests return home with the sense they've gained insight into our culture, history and lives."
The Amalfi Coast is rich with opportunities to delve into local culture, lifestyles and activities. Participatory travel experiences she arranges for guests range from cooking classes and vineyard visits to fishing boat tours and guided hikes on an ancient trail like the Path of the Gods — or Sentiero degli Dei — to appreciate the region's amazing vistas while learning about its natural history.
Romano believes today's travel consumers seem to have greater value and appreciation for experiences over things. "Of course, most visitors are still interested in acquiring a few souvenirs," she says, "but they are even more interested in bringing home unique and meaningful memories."
In addition, Romano says the experiential travel trend is also a result of more Americans becoming more experienced travelers: "When people visit any country for the first time, it's easy to be drawn to famous sights they've only seen in photographs. Experienced travelers know some of the richest experiences come in surprising ways, like exchanging stories with a local winemaker, or the artisan who made your sandals."
According to Romano, the idea of being a traveler and not merely a tourist has been around for a long time, but it's more mainstream than ever. Her top travel tip for those interested in a villa vacation on the Amalfi Coast is to book well in advance — preferably a year out.
"The popularity of the region and our luxury villas will continue to create demand for the most desirable properties, so now is the time to plan a 2018 trip," she advises.
Carrington Italia creates tailor-made Italian experiences through its network of longstanding personal relationships and personally-curated luxury villas along Italy's Amalfi Coast and Sorrento Peninsula. Leveraging its local presence in Positano, Carrington Italia's onsite bilingual team provides local expertise and concierge services and assists their guests in experiencing the region in more personal and authentic ways.
The Carrington Companies
Carrington is a holding company whose primary businesses include asset management, mortgages, real estate transactions and real estate logistics. Collectively, the businesses are vertically and horizontally integrated, and provide a broad range of real estate services encompassing nearly all aspects of single family residential real estate transactions in the United States. Carrington's international presence includes operations in the United Kingdom and Italy. To read more visit: www.carringtonhc.com.
Through its collective associates made up of Carrington leaders and employees, the company's nonprofit organization, Carrington Charitable Foundation, contributes to the community through causes that reflect the interests of Carrington Associates. For more information about Carrington Charitable Foundation, and the organizations and programs it supports through specific fundraising efforts, please visit: carringtoncf.org.
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